We use discrete, plain boxes for all our orders, with no text identifying the contents to try and dissuade prying eyes and package thieves.
Orders containing ammunition or batteries will have the legally required identifying logos, but these do not explicitly identify the contents.
We ensure all items have appropriate amounts of padding, and have an extremely low rate of returns due to items damaged during shipping (as of writing this has only happened once).
We use post-consumer recyclable material where possible.